Supermodel Bella Hadid has broken her silence on the Adidas campaign controversy, expressing her disappointment and shock over the lack of sensitivity shown in the campaign.
In a lengthy Instagram post, Hadid stated that she would never have participated in the campaign had she known about the historical connection to the 1972 Munich Olympics tragedy. She emphasized her commitment to speaking out against hate and antisemitism, while also advocating for the Palestinian people and peace over violence.
The 27-year-old model acknowledged that everyone’s intentions were to create something positive, but the collective lack of understanding undermined the process. Hadid’s statement comes after widespread criticism of the campaign, with many accusing Adidas of insensitivity and cultural appropriation.
Hadid’s full statement can be read below:
“For those of you that do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with Adidas… I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind… I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign… I do not believe in hate in any form, including antisemitism… I will forever stand by my people of Palestine while continuing to advocate for a world free of antisemitism.”
The controversy has sparked a wider conversation about cultural sensitivity and accountability in the fashion industry. As one of the most recognizable faces in the industry, Hadid’s statement carries significant weight and highlights the need for greater awareness and understanding.
