Auntie Anne’s, the beloved pretzel chain, is bottling the unmistakable aroma of their freshly baked pretzels into a new fragrance, Knead. Set to launch on August 13, Knead promises to capture the essence of the iconic pretzel scent, with notes of buttery dough, salt, and a hint of sweetness.
To celebrate the launch, Auntie Anne’s will host a “Pretzel Parfumerie” pop-up event in SoHo, New York, where fans can experience Knead firsthand. The fragrance will be available in 1-ounce and 3.4-ounce bottles, priced at $25 and $45, respectively.
According to Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s, “There are few scents more recognizable than the aroma of Auntie Anne’s. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
With over 2,000 locations in 49 states and 25 countries, Auntie Anne’s is bringing a new dimension to their brand, allowing fans to take the pretzel experience with them wherever they go. Mark your calendars for August 13 and get ready to indulge in the irresistible aroma of freshly baked pretzels, now in a wearable scent.