Balenciaga’s latest haute couture show has sparked controversy and debate in the fashion
industry with a dress made in just 30 minutes, designed to unravel after one wear. The
dress, made from 47 meters of black nylon, has raised questions about the definition of
couture and the value of exclusivity in fashion.

A Bold Statement or a Gimmick?

The dress, which was showcased on the runway, has been described as an “ephemeral
couture performance and experiment” by Balenciaga. While some see it as a bold
statement and a fresh take on couture, others criticize its disposability and use of synthetic
materials.

Exclusive and Ephemeral

The dress’s ephemerality and exclusivity have drawn comparisons to Buddhist sand
mandalas, which are meticulously created only to be destroyed. The dress’s limited
lifespan and exclusive nature have also raised questions about the value of fashion and the
role of couture in the industry.

Sustainability Concerns

The use of nylon, a synthetic material, has also raised sustainability concerns. While
Balenciaga describes the material as a “re-envisioning” of gazar, a fabric used by Cristóbal
Balenciaga, critics argue that it is not a sustainable choice.

Breaking the Rules

The dress’s creation and presentation have also raised questions about the rules of haute
couture. To qualify as haute couture, brands must complete at least two fitngmen and it
must be hand-sewn. Balenciaga’s dress does not meet these criteria, sparking debate
about the future of couture and the need for sustainability measure.

A New Generation of Couturiers

A new generation of couturiers are pushing for a review of the rules to incorporate
sustainability measures, which would curtail Balenciaga’s dissolvable dress vision.
However, the brand’s bold move has also generated significant attention and discussion in
the fashion world, highlighting the need for innovation and fresh perspectives in the
industry