The European Federation of Periodontology (EFP) has launched a comprehensive
campaign titled “The Journey to a Healthy Smile” to raise awareness about oral health and
promote best practices for maintaining healthy gums and teeth. The campaign is
supported by meridol and aims to educate the public about the importance of oral health
and its impact on overall wellbeing.
Key Highlights of the Campaign:
Educational videos and materials for oral health professionals to motivate patients to
make positive changes
Focus on understanding gingivitis and periodontitis, risk factors, and general health
implications
– Practical tips for incorporating healthy behaviors into daily routines
– Emphasis on regular brushing with fluoride toothpaste, using mouth rinse, and cleaning
between teeth with interdental brushes
– Importance of balanced diet, regular exercise, stress management, and quality sleep for
overall health and gum health
Oral Diseases: A Global Health Burden
– Major oral diseases like caries and periodontitis affect over 3.6 billion people worldwide
– Oral diseases can have far-reaching effects, impacting not only the mouth but also overall
health
– Regular medical check-ups and dental visits are crucial for maintaining oral and overall
health
Partnership and Commitment
EFP partners with Colgate-Palmolive to advance health literacy and promote evidencebased approaches
Irina Laura Chivu-Garip, Colgate-Palmolive Head of Scientific Affairs for Europe,
emphasizes the importance of behavioral science in inspiring lifelong healthy habits
Expert Insights
Prof William Papaioannou, project committee expert for the EFP, highlights the power of
oral health professionals in transforming lives and promoting healthier smiles and better
overall health
By launching this campaign, the EFP aims to make a significant impact on the journey to a
healthy smile and improve the quality of life for individuals worldwide.
